here’s what pantone marketing spins…
enigmatic purples have long been symbolic of counterculture, unconventionality, and artistic brilliance. musical icons prince, david bowie, and jimi hendrix brought shades of ultra violet to the forefront of western pop culture as personal expressions of individuality. nuanced and full of emotion, the depth of pantone 18-3838 ultra violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.
prince, bowie, and hendrix.
geez, we also like this color but ultra violet has very limited applications. not a first choice for durable goods, and more likely to be an accent and not a primary color. and maybe not a very long shelf life.
but then again, an homage to prince. bowie. and hendrix…